Lori Glass – VP & Chief Marketing Officer

Lori Glass

Marketing, communication and creative executive with proven abilities to build business and deliver strategic and financial returns domestically and globally in the jewelry retail, health and beauty, home and housewares, outdoor, and advertising industries. Innovative thinker with a proven track record of developing sustainable megabrands, creating effective advertising campaigns, and delivering profitability. Effective leader with a team based and collaborative management style. Experienced in global, publicly held, privately held, private equity, IPO, bankruptcy, acquisition and divestiture environments.

Brand Leadership
• New Brand Creation
• Portfolio & Life Cycle Management
• Omni Channel | Digital Marketing
• Co-op Brand Marketing
• Agency Management

Consumer Driven
• Research Driven Decisions
• Segmentation & Positioning
• Store Planning & Development
• New Product Development & Launch
• Persuasive Global Advertising

Growth & Profitability
• ROI & Budgeting
• ROAS Driven
• M&A Integration Leadership
• Cost Value Analysis
• Marketing Mix Modeling